AI Insights · Timothy · July 2024
Top 5 Fashion Games in the Middle East Q2 2024
An overview of the performance of the top 5 fashion games in the Middle East during Q2 2024, detailing trends in downloads, revenue, and active users.
In Q2 2024, the top 5 fashion games in the Middle East showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at each app's performance.
left or right: Magic Dress up saw its weekly downloads peak at approximately 77.5K in the first week of April, before experiencing a decline to around 38.4K by early June. However, the game saw a resurgence, reaching 56.2K downloads in mid-June. Active users showed a consistent upward trend, starting from 216K in early April and rising steadily to 345K by the end of June.
Project Makeover experienced a fluctuating yet generally positive trend in weekly downloads, peaking at 53.8K in mid-May. Revenue-wise, the app maintained a steady stream with minor fluctuations, peaking at $41.9K in the final week of June. Active users also saw a healthy increase from 194.6K at the start of April to nearly 236.6K by the end of June.
Hair Tattoo: Barber Shop Game had a varied performance in weekly downloads, reaching a high of 46.4K in late April and then stabilizing around 42K by the end of June. Active users demonstrated growth, starting at 372.8K in early April and climbing to 417.3K by the end of June.
Hair Salon: Beauty Salon Game showed an interesting pattern in weekly downloads, peaking at 36.6K in mid-May before settling at approximately 23.4K by the end of June. Revenue started to pick up from mid-May, peaking at $56 in late May. Active users increased from 185.3K in early April to 273.6K by mid-June, before seeing a slight dip to 256.8K at the end of the quarter.
Dream Wedding! had a relatively stable download trend, with a peak of 20.7K in mid-April and maintaining around 18.1K by the end of June. Revenue was modest, peaking at $11 in the first week of April and again in mid-June. Active users showed a slight fluctuation, starting at 61.9K in early April, peaking at 67.1K in mid-April, and ending at 61.5K in late June.
These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.
